Conservative Growth
Protect share and build a stable, efficient foundation.
- Marketing investment
- Estimated reach
- Monthly impressions
- Geographic coverage
- Channel allocation
- Expected market penetration
- Cost-per-sale objectives
intice360° Digital Advertising · Dig-Ad™
The Engine That Powers Growth
A dealership website without the right traffic is like a showroom without customers. Dig-Ad™ isn't simply another advertising service — it's the strategic engine that powers the entire intice360° ecosystem. Unlike agencies that begin with a media budget, we begin with research.
Trusted by dealers nationwide
Every Engagement Starts With Data
We Begin With Research, Not a Media Budget
Before a single dollar is invested, our team performs a comprehensive market analysis to understand exactly where your opportunities exist.
- Analysis of your previous 36 months of vehicle sales
- Identification of the ZIP codes responsible for ~80% of your sales
- Population and demographic analysis
- Household income and buying trends
- Geographic market evaluation
- Competitive dealership analysis
- Market share opportunities
- Defector sales analysis
- Pump-in and pump-out market evaluation
- Historical performance trends
- OEM and regional market considerations
This research creates a clear picture of where your customers are coming from, where you're winning, where you're losing, and where the greatest opportunity exists.
A Strategy Built Around Your Dealership
No Two Dealerships Have the Same Market
Using the results of our research — and more than 15 years of automotive digital marketing experience — we develop a customized strategy with multiple investment scenarios, so leadership can confidently choose the path that fits their goals.
Moderate Growth
Balance efficiency with real, measurable market gains.
- Marketing investment
- Estimated reach
- Monthly impressions
- Geographic coverage
- Channel allocation
- Expected market penetration
- Cost-per-sale objectives
Aggressive Expansion
Push hard for market share against defined competitors.
- Marketing investment
- Estimated reach
- Monthly impressions
- Geographic coverage
- Channel allocation
- Expected market penetration
- Cost-per-sale objectives
The Proprietary intice360° Marketing Mix
One Strategy. One Message. Every Channel.
Rather than treating every channel equally, our proprietary allocation model distributes budget based on dealership objectives, market conditions, competition, and historical performance.
Search Engine Marketing
Capture active shoppers who are ready to purchase through highly optimized Google Ads campaigns focused on inventory, model searches, service, and dealership branding.
Social Media Advertising
Build awareness, create engagement, and generate demand through Facebook, Instagram, and other social platforms using highly targeted automotive audiences.
Streaming TV (CTV/OTT)
Reach today's television viewers on premium streaming platforms with professionally produced automotive video campaigns designed to increase market share.
Digital Video
Deliver engaging video experiences across YouTube and premium video networks to influence shoppers throughout the buying journey.
Digital Display
Maintain brand visibility with intelligent display campaigns that keep your dealership in front of in-market shoppers across thousands of websites and applications.
Conquest Email Marketing
Reach highly targeted conquest audiences with professionally designed email campaigns featuring inventory, offers, incentives, and dealership messaging — coordinated with every other channel.
Content Creation Engine™
Every Asset, Automatically Coordinated
Most agencies build separate creative for every platform. We don't. Whether promoting OEM incentives or dealership-specific offers, our technology generates an extensive library of coordinated marketing assets from a single campaign strategy — all connected by consistent messaging, offers, imagery, and branding.
- Display advertisements
- Social media creative
- Search assets
- Streaming TV graphics
- Digital video assets
- Email campaigns
- Animated GIFs
- Landing page content
- Website banners
- Inventory promotions
- Model-specific campaigns
- Seasonal campaigns
- Service promotions
Built for the Complete intice360° Ecosystem
Digital Advertising Doesn't Exist in Isolation
Every campaign is designed to drive shoppers into the complete intice360° platform, where they experience:
- Award-winning dealership websites
- AI-powered engagement
- Lightning-fast performance
- Leadmaker™
- Trademaker™
- Loanmaker™
- Dealmaker®
- AI-assisted shopping experiences
- Digital retailing technologies
- High-converting landing pages
- Advanced analytics and attribution
Advertising drives qualified traffic. The website converts that traffic. MakerSuite™ transforms shoppers into leads. Together, they create a fully integrated digital retail ecosystem built for maximum performance.
“Most marketing companies provide advertising. Most website companies build websites. Most digital retailing providers offer standalone tools. intice360° combines all three into a single, unified platform.”
Drive More Than Traffic. Drive Results.
intice360° Digital Advertising powers the traffic. intice360° Websites convert the shoppers. MakerSuite™ turns engagement into opportunity — together, a complete ecosystem engineered to help you increase market share and sell more vehicles.
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