Honda Digital Solutions · Acura Digital Dealer Program

All-In-One vs. À La Carte: What a Dealership Website Really Costs

We may not be the lowest sticker price in the program. But once you add up chat, digital retailing, trade tools, and advertising most providers price separately, intice360° is one of the most competitive totals — not the most expensive.

Every Tier, Every Time

intice360° Is Already All-In-One

Digital retailing, trade valuation, credit pre-qualification, test-drive scheduling, and live chat aren't add-ons at intice — they're built into every package, at every tier.

LX

$2,400/mo

  • Responsive website design + full site SEO/AIO
  • Dealmaker®: Premium digital retailing
  • Leadmaker™: Test-drive scheduler
  • Trademaker™: Trade Value Express
  • Loanmaker™ Lite: Integrated credit application
  • inticeChat™: Live chat, SMS, Messenger
  • Call tracking, SSL, Termly compliance

Sport

$3,600/mo

  • Everything in LX, plus:
  • F&I menu upgrade
  • Loanmaker™: Soft credit pre-qualify
  • Trademaker™: Express Cash Offer
  • Higher content and asset volume
  • Google & DealerRater reviews add-ons
  • Additional call tracking numbers

Touring

$4,800/mo

  • Everything in Sport, plus:
  • Advanced-tier creative & content volume
  • Unlimited custom & research pages
  • Full-service chat agents
  • Expanded call tracking minutes
  • Team showcase add-on standard
  • Priority support & strategy access

Add full Dig-Ad™ advertising — Search, Social, Display, Video, Connected TV, and Email, with 0% media markup — for one combined monthly rate: LX $4,800/mo · Sport $7,200/mo · Touring $9,600/mo. See what's included in Dig-Ad™ →

The Hidden Cost of À La Carte

What Other Providers Price Separately

Many Honda Digital Solutions and Acura Digital Dealer Program-approved website providers advertise a lower base price — but chat, personalization, and digital retailing are frequently sold as separate monthly add-ons on top of it.

Built Into Every intice360° Package

  • Digital retailing (Dealmaker®)
  • Trade valuation & cash offers (Trademaker™)
  • Credit pre-qualification (Loanmaker™)
  • Test-drive scheduling (Leadmaker™)
  • Live chat, SMS & Messenger (inticeChat™)
  • Full site SEO/AIO

Typically Priced as Separate Add-Ons

  • Chat & engagement software
  • Digital retailing / online deal-building tools
  • CRM or DMS integrations
  • Locked-offer & payment tools
  • Personalization & merchandising
  • Advanced SEO packages

Chat, Engagement & Personalization — Typical Add-On Pricing

ProviderLX PackageSport PackageTouring Package
ActivEngage$599$899$1,499
CarNow$599$699$899
Dealer eProcess$299$599$699
Dealer Inspire$600$800$1,000
Edmunds$200$500N/A
FullpathN/A$500$800
GubagooN/A$485$752
Impel AIN/AN/A$899
Podium$454$544N/A
Team VelocityN/A$995*N/A

*Team Velocity pricing requires enrollment in the Team Velocity website platform. Pricing shown reflects each provider's most recently published Honda program rate sheet available to intice at the time of writing and is subject to change — confirm current pricing directly with each provider.

Digital Retailing Tools — Typical Add-On Pricing

ProviderSport PackageTouring Package
AutoFi$1,250$1,600
CarNow$1,199N/A
CDKN/A$1,995*
JD Power DarwinN/A$1,195
Dealer eProcess$1,199$1,599
Dealer InspireN/A$1,200
Dealer.com (Cox Automotive)$1,099$1,799
DealerOn Apex$999†N/A
Gubagoo$1,299N/A
Team Velocity$995$1,495

*CDK bills a one-time setup, integration, and training fee of $1,250 directly. †DealerOn Apex pricing requires enrollment in the DealerOn website platform. Pricing shown reflects each provider's most recently published Honda program rate sheet available to intice at the time of writing and is subject to change — confirm current pricing directly with each provider.

Stack a base website against just one chat tool and one digital retailing tool from these tables, and the “affordable” option can quietly cross $2,000–$4,000/mo before a single ad dollar is spent — often without a trade valuation tool, credit pre-qualification, or test-drive incentive built in anywhere.

“We may not be the cheapest line item. We're one of the most competitive totals.”
David Farmer, CEO/Founder, intice

See What's Already Included

Compare your current stack line by line against an intice360° package built to include the tools that actually convert traffic into leads.

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