How We Got Here
From One Visa Test Drive Tool to a Full-Stack Platform
intice didn't start as a website company. It started as an answer to one problem, and it grew one honest lesson at a time.
The first product: Visa Test Drive
A customer registers for an offer on the dealership website, a lead lands in the CRM, and a $25 Visa reward card — branded to the dealership — incentivizes the showroom visit. Simple, automated, and built to generate first-party leads and real face-to-face opportunities.
Building the widget toolbox
A trade evaluation tool with real Kelley Blue Book values. A digital retailing tool for full deal structuring. A credit score tool with real FICO® results. Then Express Cash Offer — buy your car whether you buy one from us or not — borrowing a page from the big used-car retailers and turning it into a lead-gen engine of its own.
Dealers don't need more widgets
A decade as a widget provider taught us the uncomfortable truth: stacking disconnected tools onto a dealership website doesn't help. They compete with each other for attention, they don't share data, and every third-party script slows the site down and drags SEO with it. The traditional model — one vendor for the website, another for chat, another for trade, another for credit — was the problem, not the solution.
Starting over, on purpose
We stepped back and asked harder questions. Build on open infrastructure or from scratch? Cloud-based or our own servers? We landed on isolated, overbuilt servers for every dealer, WordPress as the open, endlessly customizable foundation, and one rule: no third-party widgets allowed in. A walled garden, built the way Apple builds an ecosystem — everything native, everything talking to everything else.
The first intice360° website goes live
A Honda dealership right here in the Tampa market switched platforms — same marketing, same offers, only the website changed. Leads went up 40–50% in the first month, simply because the site was natively designed around conversion instead of bolted-on tools.
HDS and ADDP
More Honda dealerships followed. Then we were asked to join the Honda Digital Solutions Program and the Acura Digital Dealer Program — official recognition for a platform built from a dealer's problem outward, not a vendor's roadmap in.