Dealmaker® — Digital Retailing for Modern Dealerships — intice

Dealmaker®

Digital Retailing, Done Right

Shoppers are looking for ways to do as much online as they can. Dealmaker gives your customers a complete, modern car-buying experience — 100% online, 100% in your showroom, or somewhere in between.

New: Dealmaker® Lite — let shoppers explore the deal before the lead gate →

intice360° · Dealmaker · Trademaker · Loanmaker · Leadmaker

Trusted by dealers nationwide

Online Buying Technology

Every Deal Tool, Built Into One Experience

Integrated trade value, real-time payment calculation, incentive stacking, and F&I — all in one digital storefront your customers can complete from any device.

Dealmaker mobile-optimized digital storefront example

Optimized for the Mobile-First World

Built for Where Your Customers Actually Shop

Most shoppers visit your dealership site from a phone. Dealmaker is fully optimized for mobile first, with a seamless experience on desktop, laptop, tablet, and phone alike.

Dealmaker Kelley Blue Book trade value integration example

Integrated Trade Values

Real Trade Value, Powered by Kelley Blue Book

Customers apply their trade-in value directly into the deal using Kelley Blue Book Trade-In Values, or your team can put a real number on the trade in real time with Express Cash Offer.

Dealmaker built-in F&I menu example

Built-In F&I Menu

VIN-Level F&I, Decoded Automatically

69% of customers prefer researching extended warranty and service packages on the dealership website. Dealmaker's built-in F&I menu delivers VIN-level decoded protection products, provider content, and video, right in the flow.

Dealmaker OEM incentives and rebates example

Every Rebate, Every Incentive

OEM Rebates and Incentives, Fully Stacked

Every incentive and rebate is applied automatically, including conditional offers like college grad or military — so customers always see the best possible payment.

New: Dealmaker® Lite

Let Shoppers Explore the Deal Before the Lead Gate

Dealers asked for a way to let customers explore real deal numbers before sharing contact information. Dealmaker Lite is a bypass mode on the same Dealmaker engine, not a separate payment calculator: payment first, contact information last. It’s available to all intice360° dealers.

Standard Dealmaker

Customer information first, then trade, then payment. The lead is created at the start of the experience.

Dealmaker® Lite

ZIP code first, then the nine-payment grid, with trade, credit and documents optional. The lead is created when the customer shares contact information.

Watch Dealmaker Lite in action (11 min)

A full walkthrough, from the payment button to the moment the lead is created.

Click a step to see how Lite works

1ZIP codeTaxes & fees
2Payment gridNine payments
3TradeOptional
4CreditSoft pull, optional
5Contact infoCreates the lead

Select a step above

Step 1: Confirm the ZIP code

Taxes and fees depend on where the customer lives, so this is the only question up front. It defaults to the dealership’s ZIP and the customer can change it. No name, phone number or email yet.

Step 2: The nine-payment grid

Nine payment options show how term and down payment change the net payment, with the drive-out price at the top. Customers switch between finance and lease, change the down payment, or click a target payment to see the down payment required to reach it.

Step 3: Explore a trade (optional)

From the payment page, customers can explore trade options with a VIN, plate or year/make/model, add mileage and condition, enter a payoff, and see an Express Cash Offer. They can even upload photos from their phone camera.

Step 4: Credit score and application (optional)

Customers can pick a known credit score or pull their real score with a soft credit pull to recalculate the payments. A credit application can be pushed to providers such as Route One, Dealertrack, 700Credit and eLend, or printed.

Step 5: Contact information creates the lead

Documents and an appointment are optional too. When the customer enters contact information, that creates the lead and the digital retailing record. If they skip it and come back, what they entered is still there and pre-populates the next visit.

See Lite on Your Site Read: Should Shoppers Explore Before the Lead Gate?

From Offer to Showroom

A Deal Worksheet That Actually Transfers

Everything a customer configures online carries straight into the showroom — no starting over, no re-keying information.

Deal Worksheet

Every payment option, disclosure, and selected F&I product a customer configured online, ready for your sales team the moment they walk in.

Dealmaker deal worksheet example

Upload Documents

Customers upload their driver's license, insurance card, and registration before they ever arrive.

Dealmaker document upload example

Trade Value Worksheet

Choose between Kelley Blue Book trade values or an Express Cash Offer based on historically adjusted Black Book data.

Dealmaker trade value worksheet example

Express Cash Offer Certificate

A customized, official appraisal certificate elevates the online trade experience.

Express Cash Offer certificate example

Pre-Qualification Certificate

Real payment options based on a customer's FICO® score, no SSN or date of birth required.

Dealmaker pre-qualification certificate example

See Dealmaker on Your Own Site

Every deal tool your dealership needs, in one digital storefront. Call 855-747-7770 or email support@intice.com.

Get a Demo