Dig-Ad™ · Connected TV
Connected TV.
Rebuilt Around Data.
Connected TV isn’t traditional television delivered over the internet — it’s television advertising rebuilt around data. This is how intice does Connected TV: automotive audience intelligence, legitimate premium streaming inventory, intice-produced creative, and attribution, coordinated with the rest of your Dig-Ad™ strategy — not a disconnected media product sold on the side.
Trusted by dealers nationwide
Television Has Changed
It’s Not TV Delivered Over the Internet. It’s TV Rebuilt Around Data.
Sophisticated Connected TV advertising isn’t about purchasing the largest number of impressions or chasing the lowest CPM. It’s about identifying valuable automotive households, accessing legitimate premium streaming inventory, delivering relevant dealership creative, measuring what happens afterward, and continually optimizing toward business outcomes.
- Automotive audience intelligence
- Legitimate premium streaming inventory
- intice-produced creative
- Attribution and optimization
- Full integration with your Dig-Ad™ strategy
How It Works
Audience. Inventory. Attribution.
Three things have to work together for Connected TV to actually move the needle for a dealership.
Audience Intelligence
Find the automotive households worth reaching — in-market and premarket, inside the right geography.
Premium Inventory
Reach those households on legitimate, brand-safe streaming inventory — not the bottom of the open exchange.
Attribution + Optimization
Connect exposure to what actually happens next, and feed it back to make the next impression smarter.
Automotive Audience Intelligence
Not Every “In-Market Automotive” Audience Performs the Same
The technology behind intice Connected TV has evaluated thousands of automotive audience segments against a large historical dataset of dealership conversion signals. Two concepts matter more than any DSP menu of pre-built segments.
Automotive Sales Cycle
Where is a consumer within the normal vehicle ownership and replacement cycle? Someone who purchased a vehicle last month shouldn’t necessarily be treated the same as someone approaching their likely replacement window.
Consideration Window
Where is a consumer within the actual process of considering their next vehicle purchase? Timing changes what message — and what channel — makes sense.
This is more sophisticated than selecting “Honda shoppers” from a DSP menu — it’s built on what actually predicts a dealership sale.
Two Audiences, One Strategy
Reach Shoppers Before Everyone Else Is Competing for Them
Waiting until a shopper is obviously in-market means competing with every other automotive advertiser for the same attention. intice Connected TV reaches two groups.
In-Market Consumers
People already demonstrating meaningful automotive shopping intent — researching, comparing, and getting closer to a decision.
Premarket Consumers
Consumers showing predictive, audience-level indicators suggesting they may enter the market soon — reached before the competition shows up.
The advantage is timing: instead of waiting until a shopper is obviously in-market, a dealership can start building familiarity earlier in the journey. This works at the audience level — not by claiming to know an individual’s personal life events.
An Important Difference
More Granular Targeting Isn’t Automatically Better Targeting
Historical attribution shows that useful automotive segmentation tends to work around broader dimensions — not a single make, model, or trim.
- Luxury vs. non-luxury
- Sedan, SUV, or truck
- New vs. used
- ICE, hybrid, or EV
Use audience strategy to find the right automotive consumer. Use creative strategy to sell the right vehicle.
The Narrow Way
Shrink the audience until it’s targeting only people labeled “Honda Prologue shoppers” — a segment small enough that performance quietly declines.
The intice Way
Identify the right broader automotive audience, then align a compelling, Prologue-specific CTV commercial with that audience. The audience finds the buyer. The creative sells the vehicle.
Local Market Area
Geography Isn’t a Radius. It’s Data.
The underlying system analyzes actual vehicle sales and registration patterns to establish a dealership’s Local Market Area (LMA) — approximately the geography responsible for 80% of the dealership’s historical sales.
Geography defines where we can compete. Audience intelligence determines where we should compete.
Arbitrary Radius
An even circle around the dealership, regardless of where sales actually come from.
Data-Driven LMA
Shaped by where the dealership’s actual customers come from — the real market, not a guess.
The LMA is a guardrail. Inside that market, audience intelligence determines where the opportunity actually exists. intice can also adapt this strategy for specific conquest markets, ZIP-code priorities, OEM requirements, and inventory objectives.
intice-Produced Creative
We Don’t Just Buy the Media. We Make the Commercial.
Every intice Connected TV campaign includes a professionally produced 30-second commercial, built specifically for streaming environments — not a repurposed local cable spot.
- Monthly offers
- New vehicle campaigns
- Specific model priorities
- EV campaigns
- Used vehicle messaging
- Brand campaigns
- Dealership differentiators
- Seasonal campaigns
- Sales events
- OEM messaging
See It In Action
See intice Connected TV in Action
Real Dealerships. Real Creative.
30-Second CTV Spot
Dealership Campaign
A streaming-first commercial built around the dealership’s current offer and inventory priorities.
30-Second CTV Spot
Model Campaign
Creative aligned to a specific model priority, paired with the right automotive audience.
30-Second CTV Spot
Sales Event Campaign
A dealership sales event, produced specifically for premium streaming environments.
Premium Streaming Inventory
Not Every CTV Impression Is Equal
Open programmatic marketplaces can offer enormous volumes of inventory — but volume alone doesn’t mean every impression is valuable, legitimate, transparent, or appropriate for a dealership’s brand.
- Legitimate, publisher-verified streaming placements
- Brand-safe, ad-supported premium content
- Real households, not bots or fraudulent traffic
- Viewable, completed views
- Transparent supply paths
- Content appropriate for dealership advertising
How the Media Is Actually Bought
Direct Relationships. Programmatic Intelligence.
The underlying intice Connected TV infrastructure uses direct publisher and platform inventory agreements that are then enabled programmatically. We establish direct inventory relationships, then transact and decision those opportunities programmatically.
Direct Inventory Access
Control and confidence around where inventory originates.
Programmatic Intelligence
Audience decisioning, impression-level bidding, optimization, and attribution.
Legitimate, Optimized, Accountable CTV
The control of direct relationships with the precision of programmatic decisioning.
Why We Don’t Chase Cheap CPMs
Cheap Impressions Aren’t Valuable If They Don’t Reach the Right Household
A low CPM can be achieved by purchasing less desirable inventory, shifting dayparts, broadening audiences past the point of relevance, or buying impressions with limited business value. None of that makes a campaign more effective.
Managing a CTV campaign exclusively around CPM is like managing an investment portfolio exclusively around cost per share. Price matters. Value matters more.
A highly qualified automotive household, inside the dealership’s market, watching legitimate premium streaming content, can rationally be worth more than another cheaper impression that never reaches a real customer. CPM still matters as an efficiency metric — it just isn’t the definition of success.
Attribution
CTV Doesn’t Stop at Impression Reporting
intice connects streaming exposure to meaningful dealership activity that happens afterward.
- Website visits
- Vehicle Detail Page views
- Physical dealership visits
- Sales-related optimization signals
Reporting
Help the dealership understand what happened after audiences were exposed to the advertising.
Optimization
Feed those outcomes back into the media system so future buying decisions become smarter.
Make the next impression smarter than the last one.
Part of the Complete Dig-Ad™ Strategy
Connected TV Doesn’t Operate as a Silo
Connected TV works alongside every other channel in a dealership’s Dig-Ad™ strategy — the same audience, the same offers, the same creative direction.
Google Search
Captures the demand CTV builds
Vehicle Ads
Puts inventory in front of ready buyers
Meta
Reinforces the message on social
YouTube & Digital Video
Extends the story across video
Display
Keeps the dealership visible
Conquest Email
Reaches targeted conquest audiences directly
intice360° Website
Converts the traffic every channel drives
MakerSuite™
Turns engagement into a real opportunity
Your customer doesn’t think in advertising channels. Neither should your advertising strategy.
One Customer. One Connected Journey.
From the Living Room to the Showroom
A single dealership shopper's week, seen across the whole Dig-Ad™ strategy — not one channel at a time.
Sees the dealership while streaming television
A Connected TV spot reaches the household during premium streaming content.
Searches Google for the vehicle
Search picks up the demand the CTV spot just created.
Sees the dealership's social advertising
Meta reinforces the same offer and message.
Visits a Vehicle Detail Page
The intice360° website converts that attention into real research.
Returns through display and video advertising
Display and digital video keep the dealership visible while the decision is made.
Visits the dealership
One coordinated strategy, one connected journey, one sale.
Connected TV FAQ
How is intice's Connected TV different from buying CTV through a DSP directly?
intice combines automotive audience intelligence built on historical dealership conversion data, direct relationships with premium streaming inventory that are then enabled programmatically, dealership-specific creative production, and closed-loop attribution — coordinated with the dealership's complete Dig-Ad strategy, not sold as a standalone media product.
Does intice produce the Connected TV commercial, or just buy the media?
intice produces the creative. Every campaign includes a professionally produced 30-second commercial built specifically for streaming environments, following a strategy-to-measurement production workflow.
How does intice determine geographic targeting for Connected TV?
intice analyzes actual vehicle sales and registration patterns to establish a dealership's Local Market Area — approximately the geography responsible for 80% of historical sales — rather than an arbitrary radius. Audience intelligence then determines where within that market the opportunity exists.
Does intice optimize Connected TV around the lowest possible CPM?
No. A low CPM can be achieved by buying less desirable inventory or broadening audiences past the point of relevance. intice evaluates media on the value of the household and impression reached, with CPM tracked as an efficiency metric rather than the definition of success.
Does Connected TV work with the rest of a dealership's advertising?
Yes. Connected TV is one coordinated channel within Dig-Ad, alongside Search, Vehicle Ads, Meta, YouTube, Display, and Conquest Email — built around the same dealership strategy and creative direction.