Digital retailing tools are built for a shopper sitting at home, and desking tools are built for a salesperson at a desk — and until now, those have almost always been two different pieces of software with two different logins. Dealmaker®'s new Showroom Mode closes that gap. Instead of a separate desking application, it unlocks additional features directly inside the same digital retailing technology a customer would use on their own, so a deal built at home and a deal built in the showroom are the same tool, not two different experiences that have to be reconciled later.

What Showroom Mode Actually Unlocks

Every dealership gets its own code — one code, shared across the whole sales team, rather than individual logins with their own passwords and resets. Entering it on any device, mobile or desktop, switches that session into Showroom Mode for as long as the browser remembers it (clearing cache or cookies resets it back to normal). Customers never see this mode or the code that unlocks it; it exists purely to give a salesperson or manager access to editing tools that stay hidden on the live, customer-facing site.

Starting the Deal the Same Way a Customer Would

A desking session starts exactly like a customer's own digital retailing session would: first name, last name, email, phone, and ZIP. From there, the trade gets decoded by VIN — year, make, model, trim, and most hard adds or deducts pull automatically, with room to add anything the decode missed. The customer rates their own vehicle's condition, adds a payoff if there is one, and the system carries all of it forward.

One detail worth calling out: photos can be uploaded here too — front, rear, odometer, both sides, and the VIN — captured while the customer is still standing there. Those same photos show up later on the finished worksheet, which turns a page of numbers into something that looks and feels like a real appraisal a customer can see themselves in, not just a printout.

Editing the Deal, Live

This is where Showroom Mode earns its name. Two controls only appear in this mode: an Edit button and a Dealmaker button, both absent from the customer-facing flow. Right now, in this beta release, selling price is editable on the spot — adjust it and every payment across intice's nine-payment grid recalculates instantly. That grid traces back to ePencil, the desking format intice pioneered twenty-five years ago, so the layout will look familiar to anyone who's built deals the traditional way. MSRP editing is next in development, so features and residualized options can be added the same way.

From the same screen, a salesperson can apply available manufacturer incentives and fees (already decoded and disclosed automatically), stack a loyalty or conquest offer if the customer qualifies, toggle taxes and fees, and either estimate a credit score or run intice's built-in soft credit pull for a real FICO® score — all of it recalculating the payment in real time as each piece gets added or removed.

Generating the Worksheet

Pressing the Dealmaker button generates a full PDF worksheet, ready to email or share directly with the customer. Finance products default to included, but every one of them — GAP, prepaid maintenance, tire and wheel, window tint, vehicle service contracts — can be added or removed individually, or skipped entirely with a payment-without-products option. Regenerating the worksheet after a change takes one more press of the same button.

The finished packet is built for transparency on both sides of the desk: an up-card style deal recap with any protection products or incentives applied, a full disclosure of exactly how the payment was calculated (credit score used, taxes, fees, the full breakdown), and a trade appraisal certificate carrying the photos captured earlier. It's the same information a customer would see finishing a deal at home, handed to them across a desk instead — and the same packet that hands off cleanly to F&I once the deal moves forward.

Optional Next Steps, Not Required Ones

From the worksheet, a salesperson can continue into a credit application (built to integrate with Route One and Dealertrack, with more providers coming), offer to schedule an appointment, email a quote directly to the customer, or push the deal straight into the CRM as an ADF/XML lead — or skip any step that doesn't apply to that customer. None of it is mandatory; Showroom Mode is built to match however a particular conversation is actually going, not to force every deal through the same script.

Finding and Reopening Any Deal Later

Every Showroom Mode deal shows up in the Dealmaker Report inside the intice360° dashboard (Reports → Dealmaker Report), tagged as an internal deal to distinguish it from external deals customers complete on their own from home. Each record includes the vehicle of interest, the full purchase-options worksheet, credit information if it was collected, appointment details, and a complete user journey — every step the customer or salesperson took before the deal converted into a lead.

Reopening a deal from that record (entering the dealership code again) creates an editable new version rather than overwriting the original, so a deal can be revisited, re-priced, or re-proposed — add or remove products, adjust the trade, offer a different rating — and regenerate a fresh worksheet reflecting exactly what changed. That's useful whether the customer is back at the store finishing a deal that started online, or a manager wants to run a different scenario before a follow-up call.

Why This Matters

Every other desking approach has meant keeping two separate mental models of the same deal — whatever a customer saw online, and whatever got built at the desk — and hoping they matched up by the time paperwork started. Showroom Mode removes that gap entirely: it's the same technology, the same nine-payment grid, and the same worksheet format, whether the customer built it themselves last night or a salesperson is building it across the desk right now. This is a beta release, with MSRP editing and more finance-product controls already in development — feedback from dealers actually running it in a showroom is exactly what shapes what ships next.